, but has no idea how to bring it to market. we asked the founders of texas-based locker looks to help us out. they took us step by step along their path and explained how they turned a clever creation made of construction paper and scotch tape, into a multimillion-dollar business with fashionwide distribution. -- nationwide distribution. turning a clever idea into a marketable product can seem as uncertain as the spin of a wheel on a children's board game. but right at the start these two dollars mothers, joanne and christy, didn't even seem like players. >> this was the first time we ever did this. it was just a complete -- a lot of cute stuff out there and so christy went to work and came up with some concepts and here we are. >> it was things i glued together in my kitchen at the table. this was an example of a little bin that was basically just cardboard paper that i glued together. >> their daughters loved these homemade school locker decorations and so did their friends. >> on the first day of school the phone started ringing from other parents saying, where did you get that stuff?